0km car prices in October: list-price cuts and bonuses by brand

The drop in 0km car sales in Argentina continues despite the monthly recovery in September. According to the report by the Association of Automobile Dealers of the Argentine Republic (Acara) cited by La Nación, 49,814 vehicles were registered last month, 11.4% fewer than in the same period of 2025, and the year-to-date total reached 435,493 units, with a year-on-year contraction of 13%.

In that scenario, several automakers decided to reduce the prices of certain models or maintain commercial bonuses during October to regain market share. The cuts cover both domestically produced and imported vehicles, with discounts that in some cases exceed $5 million off the previous month’s values and reach up to $11 million when current promotions are taken into account.

The source consulted is an article in the newspaper La Nación, which in turn refers to official price lists and promotions announced by the brands. It is not a primary document from the automakers or Acara, but rather a secondary source that systematizes that information. The material does not include the original lists or the manufacturers’ press releases, so the values should be taken as those reported by the newspaper.

Which brands cut list prices

Volkswagen applied some of the largest list-price reductions in October. The changes were concentrated in automatic versions of the T-Cross and Nivus SUVs, with cuts of between 2.9% and 8.9%. In the case of the T-Cross, the largest reduction corresponds to the Highline automatic version, which went from $66,638,000 to $60,728,150, a difference of $5,909,850. The Comfortline also recorded a drop of more than $5 million.

Renault cut the price of the Arkana E-Tech Hybrid Esprit Alpine, the imported SUV from South Korea that uses a mild-hybrid system. Its value went from $58,070,000 in September to $53,590,000 in October, a drop of $4,480,000, equivalent to 7.7%. The reduction is reflected in the automaker’s official price list, according to the article.

At Peugeot the reductions were concentrated in two versions of the 208, while the rest of the range recorded increases, mostly of 4%. The Allure Pack T200 went from $45,640,000 in September to $44,890,000 in October, a drop of $750,000, equivalent to 1.6%. The GT T200, meanwhile, decreased from $48,120,000 to $47,420,000, a reduction of $700,000, equivalent to 1.5%.

Commercial bonuses: Nissan, Honda and MG

Nissan is one of the automakers offering the largest commercial bonuses during October. According to the brand’s official list, the discounts cover 15 versions of four models: Sentra, Kicks, Frontier and X-Trail. The largest nominal bonus corresponds to the X-Trail e-Power Exclusive, with an $11 million discount, while in percentage terms the largest reduction is on the Sentra SR, at 16% off its suggested price.

Honda kept list prices frozen across practically its entire range during October, with the exception of the WR-V, which updated its value to $43,490,000. However, the automaker continues to offer promotional prices for three of its models. The Civic Advanced Hybrid is sold at US$49,900, against a list price of US$54,000, which represents a bonus of US$4,100, equivalent to 7.6%. The CR-V Advanced Hybrid has a promotional price of US$70,900, against the suggested US$74,900, a reduction of US$4,000. Meanwhile, the gasoline CR-V EXL AWD is offered at US$64,800, about US$6,000 less than its list value of US$70,800, a difference of 8.5%.

The Chinese brand MG also extended during October the commercial bonuses on the ZS Hybrid+, a hybrid SUV that is part of its offering in Argentina. The Comfort version is sold at US$26,500 against its usual price of US$27,500, with a discount of US$1,000, equivalent to 3.6%. The Luxury, meanwhile, is offered at US$27,900, about US$2,000 less than its list value of US$29,900, which represents a reduction of 6.7%.

What the source states and what it does not

The article clarifies that in all cases the values reported correspond to list prices or promotions announced by the brands. The final purchase price may vary depending on the dealership, the availability of units and additional costs for freight, registration and other items that are not necessarily included. That is, the amounts reported do not equal the final price paid by the buyer.

The material does not make it possible to confirm whether the reductions were effectively applied at all dealerships or whether the promotional prices are available throughout the country. Nor does it indicate whether the bonuses can be combined with other promotions or whether they have specific deadlines within October. The secondary source does not reproduce the complete official lists or the manufacturers’ press releases, so it is not possible to verify the original values.

Value module: reported differences

Currencies are not converted because the material does not include an exchange rate, source or exact date for the exchange rate. For that reason, the original values are kept in pesos or dollars according to each case.

What data should be followed

The central data to follow is the evolution of the automakers’ official price lists and the terms of the commercial bonuses during October. The La Nación article reports reductions and promotions, but does not make it possible to confirm their effective application at all dealerships or the final price paid by the buyer. The question also remains open as to whether these cuts will hold in November and whether they will affect the level of registrations reported by Acara.