Pain and nostalgia invade the world of Argentine advertising. Carlos Baccetti, one of the brightest minds in the field, broke his silence after the death of Ramiro Agulla. In a series of tweets, the creative said goodbye to his friend and partner with a message that touched everyone’s hearts.
“Friends don’t disappear,” Baccetti wrote, making it clear that the bond that united them for decades transcends the earthly. Agulla and Baccetti were the most iconic duo in Argentine advertising, responsible for legendary campaigns such as “La llama que llama” or “Tomátelo con soda.” Together they marked a before and after in the industry, with ads that remained etched in the collective memory.
Agulla’s legacy is immense. Not only for the awards and recognition, but for having known how to connect with people in a unique way. Baccetti, in his farewell, highlighted the human quality of his road companion. “You will always be a part of me,” he stated.
Social media filled with messages from colleagues and media figures who remembered Agulla with affection. The news hit the advertising world hard, losing one of its great references.
Baccetti, true to his style, did not want to make grand statements. He preferred silence and the right words. But his tweets, written from the heart, were enough for everyone to feel the weight of the loss.
“Thank you for so much, Rami. See you on the next billboard,” Baccetti concluded, leaving a phrase that will remain in the memory of all who admired his work.
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