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Showbiz

Margarita Stole Everyone's Heart on El Trece: The Entrepreneur Who Made Nacho Rivarola Cry Live

On the Puro Show remote segment, the woman told the story of her project and no one could contain their emotions. A moment that was etched into television.

Por Redacción El Sereno · julio 12, 2026

Friday morning kicked off with a bang on El Trece. During a live remote for Puro Show, reporter Nacho Rivarola met Margarita, an entrepreneur who managed to move the entire studio with her story of overcoming adversity.

Margarita, from the town of Luján, told how she created her artisanal alfajor business after going through tough times. «I started in my home, with a family recipe, and today I have clients all over the country,» she recounted with tears in her eyes.

The interview took place as part of the segment «Stories That Inspire,» where the show aims to give visibility to projects that transform lives. But no one expected Margarita’s story to generate such a connection. «I didn’t know it would go this far,» she confessed.

Hosts Matías Vázquez and Pampito did not hide their emotion, and the production team received hundreds of messages from people asking for more information about the alfajores. «She’s an example that when you put your heart into it, you can achieve incredible things,» said Pampito.

What started as a simple remote segment ended in an unforgettable moment. Margarita, with her humility and smile, won the affection of everyone watching. Even Nacho Rivarola, the reporter, had to hold back tears.

The production team of Puro Show confirmed that they will follow Margarita’s case and that there are already plans for her to tell her story on the show in a more extensive way. Without a doubt, a ray of light in the midst of television routine.

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