Declining registrations: the automotive market in the first half
Between January and June 2026, 294,181 0km vehicles were registered in Argentina, 9.9% less than in the same period of 2025, when 326,549 units were recorded, according to data from the Association of Automotive Dealers of the Argentine Republic (Acara). The decline, attributed to excess stock and demand uncertainty, led automakers to strengthen their commercial strategies.
Sebastián Beato, president of Acara, noted that the sector is going through a readjustment and that signs of recovery are observed, although customers continue to postpone decisions waiting for better rates or new financing options. June figures showed an improvement compared to May, according to the executive.
Renault and Honda bonuses: discounts in pesos and dollars
Renault announced bonuses for three models. The Kardian has a discount of up to $2,000,000 off its list price of $38,300,000. The Arkana offers a rebate of up to $5,000,000 off $55,510,000, and the Koleos Techno, a bonus of up to $12,000,000 off its list price of $80,550,000.
Honda, for its part, applied discounts in dollars. The Civic Advanced Hybrid is offered at US$49,900, with savings of US$4,100 compared to the list price of US$54,000. The CR-V EXL AWD has a special price of US$65,800 (US$5,000 less than the US$70,800 list price), and the CR-V Advanced Hybrid sells for US$69,900, also with a US$5,000 discount off the official US$74,900.
Citroën and Forthing: rebates in pesos and dollars
Stellantis Group applied bonuses on Citroën. The C3 VTi AT Feel Pack is sold at $27,000,000, with a rebate of $7,190,000 off its list price. The Basalt T200 Shine has a price of $33,800,000 ($7,400,000 less), and the Aircross T200 Shine is priced at $35,700,000, i.e., $8,300,000 below its list price.
Forthing Argentina, representative of the Chinese brand, reduced the price of its six models by US$2,000 each. The T5 EVO went from US$35,595 to US$33,595; the T5 HEV from US$37,516 to US$35,516; the Friday REEV from US$37,855 to US$35,855; the U-Tour from US$42,375 to US$40,375; the U-Tour HEV from US$43,957 to US$41,957; and the S7 REEV from US$44,635 to US$42,635.
Timeline of announcements and market evolution
- January-June 2026: 294,181 vehicles registered, 9.9% less than in 2025. The market shows slowdown and stock accumulation.
- July 2026: Renault, Honda, Citroën and Forthing announce bonuses and discounts. Strategies vary: some maintain list prices and offer bonuses, others directly reduce prices.
- June 2026: According to Acara, June registration figures showed a recovery compared to May, although the percentage is not specified.
- Second half projection: Beato estimates that the second half will be better than the first and will close with a growth trend, based on the recovery observed in June.
Value module: comparison of discounts
Document: La Nación article dated 07/27/2026.
Organization and date: Acara, registration data January-June 2026.
Unit: Argentine pesos ($) and US dollars (US$). No conversion is performed because the sources do not provide exchange rate or date; original currencies are kept.
Values used: List prices and bonuses reported by each brand.
Operation: Absolute and percentage discounts are listed, calculated from the provided data.
| Brand/Model | List price | Discounted price | Bonus | % discount |
|---|---|---|---|---|
| Renault Kardian | $38,300,000 | – | up to $2,000,000 | 5.2% |
| Renault Arkana | $55,510,000 | – | up to $5,000,000 | 9.0% |
| Renault Koleos Techno | $80,550,000 | – | up to $12,000,000 | 14.9% |
| Honda Civic Advanced Hybrid | US$54,000 | US$49,900 | US$4,100 | 7.6% |
| Honda CR-V EXL AWD | US$70,800 | US$65,800 | US$5,000 | 7.1% |
| Honda CR-V Advanced Hybrid | US$74,900 | US$69,900 | US$5,000 | 6.7% |
| Citroën C3 VTi AT Feel Pack | $34,190,000 | $27,000,000 | $7,190,000 | 21.0% |
| Citroën Basalt T200 Shine | $41,200,000 | $33,800,000 | $7,400,000 | 18.0% |
| Citroën Aircross T200 Shine | $44,000,000 | $35,700,000 | $8,300,000 | 18.9% |
| Forthing T5 EVO | US$35,595 | US$33,595 | US$2,000 | 5.6% |
| Forthing T5 HEV | US$37,516 | US$35,516 | US$2,000 | 5.3% |
| Forthing Friday REEV | US$37,855 | US$35,855 | US$2,000 | 5.3% |
| Forthing U-Tour | US$42,375 | US$40,375 | US$2,000 | 4.7% |
| Forthing U-Tour HEV | US$43,957 | US$41,957 | US$2,000 | 4.5% |
| Forthing S7 REEV | US$44,635 | US$42,635 | US$2,000 | 4.5% |
Note: Discount percentages were calculated on the reported list prices. In the case of Renault, the final price with bonus is not specified, only the maximum discount amount. For Citroën, the list price was estimated from the reported discount (discounted price + bonus).
What to watch next
It is advisable to monitor the evolution of registrations during July and August to confirm whether the bonuses manage to reverse the negative trend. It is also worth watching whether other brands join the discounts and whether financing rates support the recovery anticipated by Acara.
Fuentes consultadas
- LA NACION
- Argentina.gob.ar Fuente primaria
El Sereno contrastó las fuentes enlazadas y añadió contexto, comparación o análisis documental. Las fuentes primarias están identificadas. La nota no se presenta como investigación de campo ni como entrevista propia, salvo indicación expresa.
Comentarios