Mirtha Legrand, the historic host of El Trece’s lunch shows, once again became a trend on social media after Argentina’s spectacular match against Egypt in the round of 16 of the 2026 World Cup. But this time not only for her comments, but for the memes that turned her into the new Cleopatra of Argentine football.
On her show, Mirtha couldn’t help but laugh at the comparisons: «And they compared me to Cleopatra. The memes and everything that came out, I was amazed. The memes… it’s hilarious!» she said between laughs. The diva assured that the creativity of users surprised her and that even her family sent her the funniest ones.
But what really moved the host was what happened after the match. Argentina was losing 2-0 and, in a movie-like ending, turned the score around to win 3-2. «I think we won’t experience that in many years, it was an impressive ending, those three unexpected goals when Argentina was losing and we were about to leave. I cried with emotion,» Mirtha recalled.
And right then, while she was still crying, the phone rang. «You know that at that moment my phone rang and you know who it was? Messi’s mom. I talk sometimes, not very often with her,» she revealed. The host said that Celia Cuccittini called her to share the emotion of the moment. «She told me I’m a love, Mirtha, and I was crying. We were two crybabies crying, she with a very different reason than mine, as a mother, she was very emotional. We hung up quickly because we wanted to keep watching everything. I will never forget that moment as long as I live,» she concluded.
The chat between them didn’t last long, but it was enough for Mirtha to feel part of the football family. «What a match, huh!» exclaimed the diva, who not only experienced the match as a fan but also received the affection of the mother of the best player in the world.
The memes, meanwhile, continue to circulate. Some show her with an Egyptian headdress, others with a scepter in hand. But Mirtha, far from being upset, enjoys them: «It’s part of popular culture, and if people have fun, welcome.»
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Para mí, la tenés adentro, Mirtha. Messi es argentino, no egipcio, y estos zurdos de mierda con los memes me tienen podrido. Messi es DIOS, la patria se respeta, y esto huele a falta de respeto total. ¡Viva la libertad carajo!
Para mí esta noticia es puro verso, Mirtha haciéndose la revolucionaria con los memes de Cleopatra es una farsa más del sistema. Messi y su vieja son unos vendidos que se llenan de guita mientras el pueblo labura. ¡Esto huele a choreo ideológico, viva la lucha de clases!