The national government decided to shift its communication strategy and leave behind what they call the ‘Adorni method’. Sources from Casa Rosada acknowledged that the confrontation and arrogance of the former spokesperson were no longer yielding results, and that communication management needed an urgent change. ‘It served us for two years what we did, but for more than six months it no longer works,’ they stated from Balcarce 50.
The scandal of illicit enrichment surrounding Adorni hit Javier Milei’s government hard. The arrogance and lack of responses to the crisis left the administration without tools to contain the damage. ‘We couldn’t find a way out. It became very difficult these months. In fact, we tried to hire more people in communication to give us a hand, and nobody wanted to take it,’ an official source highlighted.
This week will be the last for Javier Lanari as Secretary of Communication. He was Adorni’s number two and his most loyal man. He had to deal with the scandal from the beginning. He leaves backed by Javier and Karina Milei, but he leaves hurt. Those who saw him in these last days say he ‘is destroyed’. They saw him crying, grumbling about the failure of his management and damaged by the accusations against him from deputy Marcela Pagano, who accused him of being ‘Adorni’s bagman’.
In his short tenure, Lanari closed the Casa Rosada press room for the first time in history at Adorni’s express request, cornered by journalism after the personal judicial explosion. After the reopening, a series of internal restrictions against journalists that curtail freedom of expression remained in place. It will be an issue to be resolved by the new management.
This Wednesday, Pampean deputy Adrián Raiver resigned from his seat, who will assume the role of Spokesperson as Milei announced on Tuesday at an event of the Faro Foundation. He is expected to give his first press conference in two weeks. At that event, the one in the front row next to Karina Milei was Fabián Fernández, the new Secretary of Communication. He will assume his position when he resigns from his press role at YPF. With Fernández, the government attempts to ‘professionalize’ communication. Those who know him highlight his professionalism, his resume, and the years he has spent in political press.
As an extra detail: both areas, Spokesperson’s Office and Communication, will fall under the orbit of the Chief of Cabinet. For now, under Adorni. If he resigns, in the future the boss of both will be someone else. Milei thus attempts a facelift, an improvement in his image, to communicate the supposed economic achievements of the coming months and enter with more momentum into a 2027 that will be all or nothing.
jaja se van todos los vendepatria! adorni era un blando menos mal q lo rajaron ojala pongan uno d verdad los kiciloff nos estan cagando con los zurdos esto huele a mas de lo mismo vamo la patria carajo
Para mí esto es un lavado de cara berreta, como todo lo que hacen estos vendepatria. El método Adorni era un chiste de mal gusto, y ahora quieren ‘profesionalizar’ la comunicación? Ya es tarde, la gente les vio la cara. Ojalá los barran a todos, corruptos de mierda.